Variable Data Printing
Variable data printing is a powerful, money saving tool for businesses, marketing agencies, and billing departments. With this technology you can easily create colorful personalized documents for your clients, prospects, and customers. This is far more than just a mail merge- graphics, charts, and text can all be changed based on the intended recipient.
As an example, in our business copiers are marketed to various customers. We have Small Office, Workgroup, Color, and Production environments. It wouldn't make sense for us to market a 75ppm copier to a small insurance firm that currently has a 18ppm all in one unit. Through variable data printing we can create a customized mailer as we print making the insurance firm aware of new products and solutions that may interest them. Variables such as whether a customer prefers to lease or purchase, would like color, and their current cost per page can all be included. To a customer this is worth reading.
Another area that this is used in is the backoffice of banks, credit unions, and utility companies. Charts, graphs, and customer information, along with your companies logo can all be put on the page in one pass. New product offerings aimed at that customer can also be included without a costly reprint.
With this technology the form is sent once to the output device. After that all that is sent is text data for each customer. The IT staff will love this as it minimizes the traffic on the network.
For more information contact us!